The power of the subconscious mind

Written by Tara Derakshan

The power of the subconscious mind

Most of us believe we are responding to reality.

In truth, we are responding to our perception of reality. And perception is shaped by something far deeper than the present moment.

It is shaped by belief.
By memory.
By emotional imprint.
By patterns formed long before we were conscious of them.

Much of what governs how we love, lead, choose, and react lives in the subconscious mind. It is the operating system beneath our daily behavior. Many of its codes were written in childhood. Some were inherited. Most were never questioned.

This is why external change often feels temporary. We rearrange circumstances, yet the same dynamics repeat. Different faces, similar stories. Different environments, similar emotions.

If we want our external world to shift in any meaningful way, we cannot simply rearrange the surface. We must go within and understand the system from which we are creating.

At NEH, this is our philosophy:

Your outer world is a reflection of your inner world.

Our work is about making the invisible visible — bringing awareness to the subconscious patterns and frequencies that shape your lived reality. Because once something becomes conscious, it becomes transformable.

Scent is one of the most powerful tools in this process.

Fragrance bypasses rational analysis and travels directly to the limbic system — the center of memory, emotion, and identity. It speaks to the subconscious before logic intervenes. When paired with intention and repetition, scent becomes more than something you wear. It becomes a neurological anchor. A chosen state. A practiced frequency.

Our fragrances are portals within, each carrying its own energy and message of remembrance. Six supersensory scents designed to guide you through layers of self-discovery.

Each fragrance is paired with its own affirmation and original frequency composition. The affirmation gives language to the state you are anchoring. The sound engages the nervous system. Together, they form a multisensory ritual.

Repetition with intention begins to shape new neural pathways. Over time, the fragrance no longer simply smells familiar — it feels like a state you know how to access. A version of yourself you recognize.

This is how the invisible becomes visible, and then embodied.

This is how inner shifts become lived reality.

The Opening represents the moment before transformation. The courage before the choice. The quiet inner knowing that you are ready to leap, even when the path ahead is not fully visible.

It may not be logical. It may not be comfortable. Yet something within you has already shifted.

The Opening is a reminder that growth begins the moment you say yes to what your inner voice has been whispering. That you are not merely reacting to life – you are creating it. That every day holds the possibility of beginning again.

We do not believe in coincidence.

If you found your way here, perhaps something within you is already ready to remember.

Perhaps you have arrived.

Welcome.