A Year of Scent, Soul & Becoming

June 5, 2025Written by Tara Derakshan

Today, NEH turns one.

As its creator, I want to pause and thank you for walking this path with us. This past year has been one of the most expansive, humbling, soul-awakening chapters of my life. Not the glossy kind of growth. The real kind. The kind that rearranges you from the inside out.

NEH wasn’t built to chase noise. It was built to create presence. To remember. To make the invisible felt.

So welcome in –
as I share the journey behind building this brand.
The lessons, the devotion, the moments of doubt and deep knowing.
The ceremony behind the scent.

About NEH and where it all began

NEH was born not just from a desire to create beautiful scents, but from a deeper call –one rooted in my own transformation.
After navigating health challenges, I came to understand something simple and profound: true healing begins within.

I was forced to slow down.
To listen.
To return to my body and gently rewire my nervous system.

It was never about fixing myself.
It was about remembering who I am.

Redefining luxury

My vision was to create a new kind of luxury.
In a world where scent is often used outwardly, for status, seduction, and display, I wanted to create a portal that empowers from within.

Because when you are centered, when your breath deepens, you access the most powerful and radiant version of yourself.

NEH uses fragrance as a tool for growth and connection, not performance.
Crafted with deep intention, each scent is designed to shift your inner state and let your presence speak for itself.

Turning vision into reality

This journey has been about trusting the process. From the first sketches to sourcing exceptional ingredients, shaping the logo, defining the visual language, and building the right team.

I surrounded myself with creative thinkers who shared the same vision. Every step became an act of refinement. Of making the invisible visible.

NEH was created to translate emotion into fragrance. To inspire ritual through design.
To inject soul into branding. Built slowly, intentionally and with devotion.

Born for this moment

NEH isn’t just my personal journey - it’s part of something greater. So many of us are longing for depth over distraction, presence over performance. NEH was born for this moment - to support the quiet revolution already happening within. We didn’t just launch a fragrance house. We answered a call.

From breakdown to breakthrough
Before every step was a moment of doubt and limiting beliefs. This is where our affirmations and frequency music were born. As medicine for myself, and as tools to help you rewire your inner dialogue and access your authentic self. Once in motion, creating NEH became the most joyful, effortless thing I’ve ever done. I’ve learned that when something is meant for you, everything aligns to make your vision come true.

NEH is my proof.

From shelves to souls
What started as a dream in my journal is now on shelves worldwide. NEH lives in 24 countries to date. In fragrance and concept stores, spas, healing spaces, and homes across the world. Seeing NEH resonate far beyond borders means everything. We have created something people feel, no matter where they are.This global love drives us. It means that NEH has become more than a brand - it’s a shared experience.

You are the heartbeat
You are not just customers, you’re the soul of everything we do. The love, messages, and reviews we receive mean more than we can express. Every shared moment, every “A scent has never made me feel this way before,” fuels us. Because of you, NEH is now a living, breathing community with thousands of connected souls around the globe.