Today, NEH turns 1 year. Thank you for being part of one of the most expansive, humbling, and soul awakening years of my life. Welcome in, as I share the journey behind building this brand.
Where it all began
I started NEH not just to create amazing scents, but to answer a deeper call rooted in my personal transformation. After struggling with health challenges, I realized that true healing begins within. I was forced to slow down- to reconnect with my body and heal my nervous system. It wasn’t about about fixing myself - it was about remembering who I am.
Redefining luxury
My vision was to create a new kind of luxury. In a world where scent is often used outward for status and seduction, I wanted to create a portal that empowers you from within. Because when you’re centered, when your breath is deep, you access the most powerful and radiant version of yourself. NEH is about using fragrance as a tool for growth and connection, not performance. Crafted with deep intention, each scent is designed to shift your energy.
Turning vision into reality
This journey has been all about trusting the process. From sketching ideas and sourcing high quality ingredients, designing the logo, finding the right visual language, to building the perfect team.
I surrounded myself with creative thinkers who shared the same vision. Every step has been about refinement, about making the invisible visible. We wanted NEH to translate emotion into fragrance. Inspire ritual with design and inject soul into branding.
Born for this moment
NEH isn’t just my personal journey - it’s part of something greater. So many of us are longing for depth over distraction, presence over performance. NEH was born for this moment - to support the quiet revolution already happening within. We didn’t just launch a fragrance house. We answered a call.
From breakdown to breakthrough
Before every step was a moment of doubt and limiting beliefs. This is where our affirmations and frequency music were born. As medicine for myself, and as tools to help you rewire your inner dialogue and access your authentic self. Once in motion, creating NEH became the most joyful, effortless thing I’ve ever done. I’ve learned that when something is meant for you, everything aligns to make your vision come true.
NEH is my proof.
From shelves to souls
What started as a dream in my journal is now on shelves worldwide. NEH lives in 24 countries to date. In fragrance and concept stores, spas, healing spaces, and homes across the world. Seeing NEH resonate far beyond borders means everything. We have created something people feel, no matter where they are.This global love drives us. It means that NEH has become more than a brand - it’s a shared experience.
You are the heartbeat
You are not just customers, you’re the soul of everything we do. The love, messages, and reviews we receive mean more than we can express. Every shared moment, every “A scent has never made me feel this way before,” fuels us. Because of you, NEH is now a living, breathing community with thousands of connected souls around the globe.
The journey has just begun
What’s ahead for NEH? Expanded sizes. More scent & sound ceremonies. New rituals.
New scents and products infused with deeper meaning. You’ll find us in more stores, more sacred spaces, and more moments of your everyday life.
Thanks to you, the journey continues.
With love and deep gratitude,
Taraneh, Founder of NEH
