NEH is a perfume house where master perfumery meets mindfulness — a curated scent experience that connects fragrance with emotional and sensory awareness.

The Altered States Collection consists of six supersensory fragrances designed to inspire, awaken, and activate. Each scent carries a defined intention, transforming fragrance into a tool for presence and state awareness.

The NEH installation translates the philosophy of NEH into physical form.

Within the space, fragrance, sound, and light converge into a unified multisensory experience. Visitors move through the collection sequentially, guided by composed soundscapes and subtle affirmations that deepen sensory focus.

The result is an immersive environment where scent becomes atmosphere, frequency becomes felt experience, and presence becomes embodied.

An invitation to step inside, slow down, and reconnect.

Beauty is evolving. Innovation is no longer only about ingredients, packaging, or trend forecasting. It is about experience. Emotion. Connection.

NEH introduces a new dimension to fragrance: state of being.

In a hall filled with launches and visual stimulation, the NEH installation becomes a sensory anchor, a space where scent, sound, and light guide visitors inward. It increases dwell time, deepens engagement, and creates a memory imprint that extends far beyond the fair floor.

This is not product sampling.
It is embodied storytelling.

NEH bridges luxury perfumery with mindfulness, meeting the global demand for experiential beauty and nervous system–aware design.

NEH doesn't compete for attention.
It becomes the moment people pause and remember.

Visitors consistently report feeling more present, calm, and inspired after moving through the installation, describing it as a reset within the high-stimulation environment of the fair.