Citizen Femme
Written by Tara Derakshan
What’s the secret to a truly addictive signature scent? According to the fragrance entrepreneur Tara Derakshan, its all about tapping into your brain waves.
As co-founder of the fragrance subscription service Sniph, Tara started her career in perfume with a mission to democratize the experience of scent, bringing the world’s finest fragrances to your fingertips.
Now, after discovering the power of mind-bending wellness practices following a battle with autoimmune illness, she’s blending the art of fragrance with the science of mindfulness with her own fragrance line, NEH Fragrances. It’s named after the last three letters of her full name, Taraneh, and also a play on the French word for nose. With it, Tara is aiming to push the boundaries of traditional perfumery; crafting scents that serve as tools for emotional wellbeing (while also smelling really, really good).
We sat down with Tara to discover how her spiritual journey inspired her new fragrance line, and to find out what it takes to succeed in the competitive fragrance industry.
