How to apply perfume, the NEH way

How to apply perfume, the NEH way

Before you reach for your fragrance, ask yourself one simple question: How do I want to feel? Energised? Playful? Connected? Powerful?

Our fragrances are created around different states. Choosing your scent can therefore become the first part of the experience. Don't simply choose the bottle because it's the one you always wear. Choose the one that speaks to you today.


Fragrance comes alive on your skin

Your natural chemistry interacts with the perfume, allowing the different notes to develop and evolve throughout the day. This is why the same fragrance can smell different from one person to another.

For the best experience, apply your fragrance to clean, moisturized skin. We prefer an unscented moisturizer so that nothing competes with the perfume.

Where we spray

We love the classic pulse points: The wrists. The neck. Behind the ears.

You don't t need to cover every inch of your body. A few intentional sprays are enough. We create highly concentrated fragrances because we want your perfume to last longer and have added layers of to the composition so it evolves. 

How to apply

 Never rub. You've probably been doing it your whole life. Spray your wrists. Let the fragrance settle naturally on your skin. When you rub your wrists together, you introduce friction and heat to the fragrance instead of allowing it to develop naturally.

So spray. Wait. Breathe. Let it unfold.

Let the fragrance come to you

We want the fragrance to become part of your presence. A subtle trail as you move. A moment of recognition when someone comes closer. A scent that feels like you, rather than something sitting on top of you. That's why we prefer applying fragrance to the skin and allowing it to develop naturally.  

Make it a ritual

When we apply perfume, we don't see it as the final step before running out the door. We see it as an opportunity to arrive in the moment. Spray your fragrance. Close your eyes. Take a breath. Notice the scent on your skin. Listen to the accompanying frequency music. Repeat the affirmations.

Take a moment to connect with the state you have chosen. Make time for a few seconds of awareness. This ritual can change the way you enter the rest of your day.